About Me
I'm a product manager with 5+ years of experience shaping and shipping digital products across B2C and B2B companies in Europe and Turkey. I've worked on everything from e-commerce launches and SaaS platforms to marketplace logistics and edtech apps.
My sweet spot is identifying overlooked friction points and turning them into scalable product improvements. I'm pragmatic, collaborative, and passionate about building products that make life easier, faster, or more delightful for users.
Outside of work, I enjoy painting, music, and exploring sustainable living practices. I aim to combine my personal values with my professional path and eventually build something of my own that does the same.
My Approach
Professional Experience
The Despatch Company
Getir
Kunduz
Vivense
Peoplise
Skills & Expertise
Product Strategy
Analytics & Data
Team & Process
Product Tools
Growth & Optimization
Technical Skills
AI & Automation
Detailed Case Studies
Neuro Product: 4x Growth Through Data-Driven Culture
Transformed product development culture by implementing analytics and competitive intelligence, driving 4x usage growth.
The Challenge
- Neuro product had stagnant user engagement
- Development decisions were based on assumptions rather than data
- No competitive intelligence framework in place
- Team lacked clear metrics for success
My Approach
- Implemented PostHog analytics for comprehensive user behavior tracking
- Established competitive analysis framework with quarterly reviews
- Created data-driven feature prioritization process
- Introduced Test-Driven Development (TDD) practices
- Built proactive monitoring systems for early issue detection
Key Features Implemented
Getir Water: 100% MAU Growth Through UX Redesign
Doubled monthly active users by redesigning the water delivery app and vendor panel, improving conversion and retention.
The Challenge
- Poor user experience in water marketplace app homepage
- Complex and inefficient vendor management system
- Low conversion rates from app visits to orders
- High customer support tickets due to usability issues
My Approach
- Conducted comprehensive user research and analytics review
- Redesigned app user interface with focus on campaigns
- Streamlined vendor panel for better efficiency
- Implemented integration between marketplace app and other water brand systems
- Implemented scheduled delivery feature
Key Features Implemented
US Market Expansion: 5x Monthly Signups Growth
Played a significant part in international expansion into the US market, achieving 5x monthly signups growth through localization and SEO optimization.
The Challenge
- Low user acquisition in the US market
- Poor SEO performance for American search queries
- Low sign-up conversion rates from US traffic
- Limited understanding of US student behavior and preferences
My Approach
- Conducted extensive US market research and user interviews
- Implemented comprehensive SEO strategy for US-specific keywords
- Redesigned user experience for American educational preferences
- Created localized content strategy and marketing materials
- Optimized conversion funnels based on US user behavior
Key Features Implemented
VivenseLondon Launch: International E-Commerce Expansion
Successfully launched UK e-commerce platform with complete logistics integration and localized payment solutions.
The Challenge
- Expanding from Turkish market to competitive UK home furnishing market
- No existing infrastructure for UK operations and logistics
- Need for localized payment systems and user experience
- Complex order management requirements for international shipping
My Approach
- Led cross-functional collaboration with marketing and logistics teams
- Developed comprehensive go-to-market strategy for UK launch
- Managed product backlog with focus on MVP delivery timeline
- Collaborated with engineering teams on technical feasibility assessments
- Ensured alignment between business goals and stakeholder expectations
Key Features Implemented
Harmonise Product: Employee Onboarding Platform That Drove Company Exit
Led market research, MVP development, and product creation that became a key factor in company growth and successful exit to major Turkish enterprises.
The Challenge
- Existing employee onboarding tool was too basic and didn't meet customer needs
- Growing market demand for comprehensive onboarding solutions
- Companies had diverse requirements that our current product wasn't addressing
- Competitive landscape was rapidly evolving with new feature expectations
My Approach
- Conducted intensive market research and competitive analysis globally
- Analyzed features and competitive advantages of existing solutions
- Identified easy customization and competitive pricing as our market differentiators
- Designed MVP structure and feature prioritization with development team
- Created detailed wireframes to communicate product vision
- Managed product development using Scrum framework
Key Features Implemented
Personal Interests
Beyond product management, I'm passionate about adventure, creativity, and sustainable living
Scuba Diver
Exploring the underwater world as a certified professional diver. The ocean teaches patience, precision, and risk management - skills that translate perfectly to product strategy.
Guitar Player
Music fuels creativity and provides balance to analytical thinking. Guitar playing enhances my pattern recognition and helps me approach problems with artistic sensibility.
Sustainable Farming
Passionate about growing my own vegetables, fruits, and specialty crops. Farming teaches long-term planning, patience, and the value of nurturing growth - principles I apply to product development.
Let's Talk
I'm open to both B2C and B2B Product Manager roles across Europe, with remote or hybrid options. Ready to bring data-driven product strategy to your team.